2020 at Safello

Dec 30, 2020

Despite the challenging year which made the global community rethink its values and priorities, 2020 was also the year of great changes and new services for Safello. With new services, events and nominations, we made most of it and are ready to share our achievements with our customers.

Safello Premium

In 2020, we introduced Safello Premium, one of the most anticipated services for our premium customers. Designed to make the purchase of Bitcoin and other cryptocurrencies more convenient and seamless, Safello Premium puts a great emphasis on personal support, trust and transparency. Premium customers can enjoy better fees, professional support and security ensured by the most trusted currency exchange for cryptocurrencies.

You can read more about Safello Premium in our blog.

Safello App

This year, we also launched the Safello App, a more convenient and faster way to buy Bitcoins and Ether! We are excited to introduce the new app format which will help our customers to purchase more crypto with a simple and user-friendly application. With the Safello app, customers can view the entire order history which can be downloaded in CSV format as well as follow the Swedish Bitcoin rate in real-time. What is more, they get access to push notifications in case of major price changes.

Download it for free from the App Store and Google Play today!

Safello raised SEK 11 million in a new investment round

In December 2020, Safello raised SEK 11 million in a new round led by Digital Currency Group. Our CEO Frank Schuil has also announced the company's plans to get listed on the Nasdaq First North Growth Market in 2021. Our team is grateful for the support and approval that we have received in this endeavour.

The primary purpose of the IPO is to strengthen our growth opportunities further, which can hopefully contribute to increased transparency and shed light on a traditionally misunderstood industry. We plan to broaden our product portfolio and foresee a potential expansion abroad in the near future, says Frank Schuil, co-founder and CEO of Safello.

Read more about Safello IPO Plans: https://news.cision.com/safello/r/safello-announces-ipo-plans-in-first-half-of-2021,c3257534

Safello featured in Stockholm FinTech Guide

Safello and our CEO and co-founder, Frank Schuil have been featured in Stockholm Fintech Guide as one of the contributors to the development of the FinTech industry in Sweden.

Stockholm Fintech Guide 2020 includes the information on almost 400 Swedish Fintech companies, recent investment rounds as well as exclusive stories from thought leaders and decision-makers from Swedish Fintech.

Read about Safello's story and why Frank chose to establish his business in Stockholm: https://www.investstockholm.com/news/stockholm-firm-brings-transparency-to-the-cryptocurrency-market-frank-schuil-safello/

Wrap up

Over 2020, we have confirmed our status-quo as the most trusted and trustworthy brokerage platform registered in Sweden as a financial institution. Safello has been nominated for Startup of the year by the Global Startup Awards and Nordic Startup Awards as well as featured in the prestigious Stockholm Fintech Guide which placed even a stronger trust that both our partners and customers put into us.  

Since 2013, we helped 165 000+ registered customers to get started with crypto, processed 340 000+ transactions and received 800M+ exchanged value in SEK. We have established a high standard of security, trust and compliance in the cryptocurrency world and will make sure to keep up with it in 2021!

From all of us at Safello,  

Merry Christmas and Happy New Year!

Olena Burutina

Writer for Safello

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